Grow with us…
Since 2018, we've driven over €135 million in revenue for our clients through Meta Ads, achieving an average return of 702%. Discover how we can help your business grow today.See how OLIPOP partnered with Raze to revolutionize the soda industry:Brand:
OLIPOP is a U.S.-based beverage company offering a healthier alternative to traditional sodas. Founded in 2018 by Ben Goodwin and David Lester, OLIPOP combines prebiotics, plant fiber, and botanicals to support digestive health without compromising on taste. With flavors like Vintage Cola, Classic Root Beer, and Strawberry Vanilla, OLIPOP has become a favorite among health-conscious consumers seeking low-sugar, gut-friendly beverages.
See how top OLIPOP use Raze:
Challenge:
Despite rapid growth and a strong retail presence in over 25,000 U.S. stores, OLIPOP aimed to strengthen its direct-to-consumer (DTC) channel and enhance online sales. The challenge was to increase website traffic, improve conversion rates, and build a loyal online customer base without diluting the brand's health-centric messaging.Approach:
Raze collaborated with OLIPOP to develop a comprehensive digital strategy focusing on website optimization, content development, and precise audience targeting.
Website Optimization:
We began by analyzing OLIPOP's website to identify areas for improvement in user experience and conversion rates. Our team implemented the following changes:
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Enhanced mobile responsiveness for seamless navigation.
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Streamlined the checkout process to reduce cart abandonment.
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Integrated customer reviews and testimonials to build trust.
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Developed targeted landing pages tailored to specific audience segments.
These optimizations led to a significant increase in user engagement and online sales.
Content Development:
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Understanding the importance of authentic storytelling, we crafted content that resonated with OLIPOP's target audience. This included:Creating engaging visuals and videos showcasing the brand's commitment to health and flavor.
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Highlighting the use of prebiotics and plant-based ingredients in their products.
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Sharing stories about their mission to provide a healthier soda alternative.
Our content strategy emphasized OLIPOP's unique value propositions, fostering a deeper connection with potential customers.
Detailed Targeting:
To reach high-intent audiences, we employed a data-driven approach:
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Analyzed existing customer data to develop detailed personas.
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Leveraged Meta Ads to target lookalike audiences based on these personas.
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Continuously monitored and optimized ad performance to maximize ROI.
This precise targeting ensured that advertising efforts reached individuals most likely to convert, enhancing overall campaign effectiveness.
Results After 6 Months of Partnering with Raze:
+522%
+278%
+49%
Increase in Facebook Revenue
Increase in Store Sessions
Conversion Rate
Services & Solutions for OLIPOP:
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Website Optimization: Enhanced user experience and conversion pathways.
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Content Development: Authentic storytelling aligned with brand identity.
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Detailed Targeting: Data-driven advertising strategies for high-intent audiences.
