Freshhoods x PUBG Collaboration
Background
Freshhoods is an independent streetwear brand known for its bold graphics, artistic style, and sustainable production model. PUBG (PlayerUnknown’s Battlegrounds) is one of the world’s most popular online battle royale games, with hundreds of millions of active players.
Our goal was to connect these two worlds—digital gaming and streetwear culture—in a creative and impactful way.
The Collaboration
During the campaign, Freshhoods products became available inside PUBG as in-game accessories for player characters. We designed and developed the mockups that seamlessly integrated Freshhoods apparel into the PUBG universe, ensuring the brand’s look and feel remained authentic while resonating with gamers.
This meant PUBG players could dress their characters in real Freshhoods outfits, bringing fashion into gameplay in a fun and innovative way.
See how top PubG use Raze:
Why It Made Sense for Both Brands
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For Freshhoods: It opened the door to an entirely new audience—gamers—who are highly digital, trend-conscious, and visually driven.
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For PUBG: It offered fresh, stylish customization options, making the player experience more unique and expressive.
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Shared value: Both brands benefited from the crossover—fashion and gaming amplified each other, creating cultural relevance and commercial impact.
Results
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Freshhoods’ website traffic increased by 30% during the campaign period.
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Online sales jumped by 40% in the same timeframe.
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A new segment of customers—gamers—emerged as loyal followers of the brand.
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Conclusion
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This collaboration proved the huge potential of bridging gaming and streetwear. The Freshhoods x PUBG partnership not only enriched the in-game experience but also delivered outstanding results in brand visibility and sales growth.
